"Top Tips" for a Successful Campaign
Try to have clear understanding of the campaign objectives & discuss expectations with a representative from Letterbox Direct.
Design a piece that works specifically in the Direct Marketing Arena and that creates IMPACT.
Format and size is very important
consider different paginations think about the physical presence of your leaflet how will it standout?
less is more (esp. on the front cover) - use 3 key messages backed up by branding hierarchy of communication
Use a strong hook to grab attention
8 seconds to make an impression reward the recipient with a strong offer (Greed is Good!) relevancy helps but a good piece will still be read by the recipient
take advice plan in advance to make sure you are not disappointed with lack of availability keep to the deadlines and packing instructions to avoid problems
Insert & distribute as frequently as possible
"Not necessarily the once" – Recall and impact builds as recipients become accustomed to receiving the message
Don’t be afraid to test & evaluate
ensure that the test quantity is big enough don't test too many different elements at the same time