Door Drop Marketing
What is Door Drop Marketing?
Anything that comes through the letterbox in some form of advertising, promotion or informative literature. This could be leaflets, brochures, coupons or even free product samples that people will use in the comfort of their own home. Whatever it is, the leaflet can be as long or short as you desire with the exact information that you want. If the message on the front is bright and clear to attract the attention then the recipient will read on. People can target exactly who they want to see the advertising by choosing the area and categories of housing. (Targeting).
Who uses Door Drop Marketing?
Quite simply anyone and everyone. Retail companies and major grocery stores, Financial and Mail Order companies, Government and Local Authorities and Charities to name just a few. They can advertise any special offers or events, build up new product launches or advertise general information such as a new store opening with the opening times. The majority of people will at least pick up and glance through what has been pushed through their letterbox. If what is being advertised is of interest then they have all the information they need and the campaign has worked. People may be interested in something which they don’t realise until it is in front of them. Seeing special offers that will save them money on something they buy anyway does work. The percentage of people that throw things away without even looking is only 15% so this form of advertising is highly effective.
This method of distribution is the most popular and cost effective means of getting your message through the letterbox. The item is delivered with the local free newspaper, a reliable and regular delivery network. The fact that local newspapers are one of the most trusted information sources available to the public means that your message will always be well received. The majority of free newspapers are delivered on Wednesday, Thursday or Friday ensuring that the timing of your campaign can be controlled.
Team distribution is a network of independent deliverers who can deliver items away from the constraints of the free newspaper. This is useful for unusual sized or shaped items and particularly large or heavy items or those with very specific targeting requirements. One of the major benefits and uses of this delivery mechanism is that Team deliveries can cover areas that are not covered by free newspapers and some of the more rural areas and villages.